How to set e-marketing for store (fb and other ads)? To set e-marketing for your Shopify store, open your Shopify store’s admin panel. Now, click on (+) mark, just after SALES CHANNEL. After clicking on (+) mark, a pop-up list will appear. Find your desired e-marketing channel e.g. facebook, and click on big (+) to add it in your Shopify store. You can also add multiple sales channels by following the same procedure.