What comes into your mind when you see the term ‘SEO’? What do you focus on when you try to improve your eCommerce website SEO ranking?
Most people used to spend most of their time on ‘keywords’ and vary nothing much. However, if you’ve worked particularly on keyword optimization but still not getting the results you want, you may need to consider other factors that affect SEO ranking. Search engine algorithms not only evaluates the relevance of your keywords on pages, and in metadata to a user’s search terms, but they also assess the information such as the period of time that users stay on your site, the bounce rate, broken links, page views, inbound and outbound links etc. Getting users to stay on your website and engage with your content can improve your website’s ranking, and you can get user engagement by improving the user experience and usability of your website. So you observe, using lots of keywords to convert visitors into customers by clicking on your site is only half the story. If you reach SEO as ‘optimizing your website for people who use search engines”. The concept of usability becomes an important factor.
In this article, you will learn about the necessary aspects of using different strategies that impact your website’s ranking like how to improve SEO rankings by increasing the usability of your website and what measures should be taken when there seems to be a conflict between your website’s usability and the SEO “best practices”.
What is the usability of a website?
The user-friendliness of a website encloses many elements of its design. Most of which are also related to sale conversion.
– Efficiency: Can users achieve their objectives when they access your website? For example, can they find the information they are searching for, order the products they want or contact the company for customer service?
In addition to being able to get a goal, how rapidly can a user complete a task?
If visitors can’t find what they want effectively and efficiently on your website, they are more likely to move away. The shorter length of time they stay on your ecommerce website can have a negative impact on your website’s SEO ranking.
Usability and Learning Curve: Can users quickly navigate your website? Are the calls to action that are clickable compatible so that visitors know how to interact? When visitors spend too much time finding out how to use your website, they spend less time looking at your information and products. Also, when they can’t find what they want, they are likely to feel frustrated, navigate away, and never return.
Memorability: Can users find your website the next time they visit to a search engine? Repeated traffic can help you get higher rankings on search engines. Visitors can find their interested stuff or move away from your website for a number of reasons. They can remember it later and try to find it out. Is the keyword linked with this particular search memorable enough for them to find your site again?
Error Prevention: Some errors can affect not only the user experience but also the SEO ranking on a website. For example, a 404 Page Not Found error, a broken link that is no longer valid, or a link that says one thing but displays something else.
How does a good website ergonomics improve SEO ranking?
Search engines reward sites that are user-friendly. Which means they are very easy to use. Google favors sites that are not only good in keywords, but also demonstrate user engagement.